Privacy Policy

Effective date: September 24, 2026

North Amherst Motors, Inc. and North Amherst Auto Rental, Inc. (“North Amherst Motors,” “NAM,” “we,” “us,” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or use northamherstmotors.com, submit information through our website, request services, or interact with related online tools.

By using the website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide to us, including when you:

Submit a contact form
Request a collision estimate
Upload vehicle photographs or appraisal documents
Request a collision consultation
Request mechanical service
Request or manage a rental reservation
Contact us by phone, email, or text
Apply for employment
Submit questions, comments, or other inquiries

Depending on the service or request, the information may include:

Name
Email address
Phone number
Preferred contact method
Vehicle year, make, and model
Vehicle identification number (VIN), when provided
Vehicle license plate information, when provided
Insurance company and claim number, when provided
Description of vehicle damage or requested service
Uploaded photographs, appraisal documents, or other files
Rental reservation information
Employment application information
Any other information you choose to provide

Some information requests may allow you to submit information optionally. You are responsible for ensuring that the information you provide is accurate and that you have permission to submit any photographs or documents.

Information Collected Automatically

When you visit the website, certain information may be collected automatically through your browser or device. This may include:

IP address
Browser type
Device type
Operating system
Pages visited
Date and time of visits
Referring website or page
General website usage information
Approximate geographic information derived from your IP address

We use this information to operate, maintain, secure, and improve the website and to understand how visitors use it.

How We Use Information

We may use the information we collect to:

Respond to questions and requests
Contact you about an estimate, appointment, service request, or reservation
Review and process collision estimate requests
Review uploaded photographs or appraisal documents
Coordinate collision repair, mechanical service, or rental assistance
Confirm, modify, or manage appointments and reservations
Provide customer service
Send requested updates or service-related communications
Process employment applications
Improve our website, services, and customer experience
Monitor website performance and security
Maintain business records
Comply with legal obligations
Protect the rights, property, safety, and operations of North Amherst Motors, our customers, and others

We may also use information to send you communications about our services when permitted by law. You may opt out of nonessential marketing communications as described below.

Service-Related Communications

If you submit a request through the website, we may contact you using the information you provide. These communications may include:

Phone calls
Emails
Text messages
Appointment reminders
Reservation updates
Requests for additional information
Estimate or repair-related communications

You may contact us to change your communication preferences. However, opting out of certain communications may affect our ability to respond to or provide a requested service.

How We Share Information

We may share information with third parties when reasonably necessary to operate our business and provide requested services. These parties may include:

Website hosting and technology providers
Website form and file-upload providers
Appointment scheduling providers
Rental reservation providers
Customer communication providers
Email, text, and phone service providers
Analytics and website performance providers
Information technology and security providers
Professional advisors
Government authorities or law enforcement when legally required

Service providers may access information only as necessary to perform services for us or on our behalf. We do not authorize service providers to use your information for purposes unrelated to the services they provide to North Amherst Motors.

We may also disclose information when we believe disclosure is necessary to:

Comply with applicable law, regulation, legal process, or government request
Protect the rights, property, or safety of North Amherst Motors
Protect the safety of customers, employees, or the public
Investigate fraud, security issues, or suspected unlawful activity
Enforce our agreements or policies
Support a business transfer, reorganization, merger, sale, or similar transaction

Rental and Appointment Providers

Certain reservation, appointment, communication, or other website features may be provided through third-party platforms. When you use one of these features, information you submit may be processed by both North Amherst Motors and the applicable provider.

Those providers may have their own privacy policies and terms. We encourage you to review them before submitting information through a third-party service.

Uploaded Photos and Documents

Some website forms may allow you to upload vehicle photographs, appraisal documents, or other files.

Uploaded materials may be used to:

Review vehicle damage
Evaluate an estimate request
Prepare for a consultation
Coordinate insurance-related repair information
Respond to your request
Maintain business records

Do not upload information that you do not have permission to provide. You should avoid uploading unnecessary sensitive personal information.

Cookies and Similar Technologies

The website may use cookies and similar technologies. Cookies are small text files stored on your device by your browser.

We may use cookies to:

Operate website features
Remember preferences
Understand how visitors use the website
Improve website performance
Monitor website security
Measure the effectiveness of website content or marketing

Some cookies may be placed by third-party providers that support website analytics, embedded content, maps, forms, scheduling, reservations, or other functionality.

Most browsers allow you to manage or disable cookies through browser settings. Disabling cookies may affect the operation of certain website features.

Analytics and Website Performance

We may use analytics or similar tools to understand website traffic, page usage, technical performance, and visitor interactions.

These tools may collect information such as your IP address, device information, browser information, pages visited, and interaction data. Analytics information is generally used in aggregate or de-identified form to improve the website and our services.

North Amherst Motors should update this section to identify the specific analytics tools currently active on the website.

Information Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, use, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You provide information at your own risk.

If you submit payment information through a third-party reservation or payment platform, that information may be processed directly by the applicable provider. North Amherst Motors should not state that it stores or processes credit card information unless that is confirmed.

Data Retention

We retain information for as long as reasonably necessary to:

Provide requested services
Respond to inquiries
Complete business transactions
Maintain business and service records
Resolve disputes
Comply with legal, accounting, insurance, or reporting obligations
Enforce agreements and protect our rights

Retention periods may vary depending on the type of information and the reason it was collected.

Children’s Privacy

The website is not directed to children under 13, and North Amherst Motors does not knowingly collect personal information from children under 13 through the website.

If you believe a child has provided personal information to us, please contact us so we can review and address the issue.

Third-Party Websites and Services

The website may contain links to websites, platforms, or services operated by third parties. These may include reservation systems, payment providers, manufacturers, map services, review websites, social media platforms, and other external services.

North Amherst Motors does not control and is not responsible for the privacy practices, content, security, or policies of third-party websites and services. Your use of those services is governed by their own terms and privacy policies.

Your Choices

You may contact us to:

Ask questions about the information we may have collected
Request correction of inaccurate information
Update your contact information
Change certain communication preferences
Opt out of nonessential marketing communications
Ask about the deletion of information, where applicable

We may need to verify your identity before completing certain requests. Some information may need to be retained to provide services, maintain required records, resolve disputes, or comply with legal obligations.

Marketing Communications

If you receive promotional email or text communications from us, you may opt out by:

Following the unsubscribe instructions in an email
Replying according to the instructions in a text message
Contacting us directly

You may still receive nonpromotional communications related to a service request, appointment, reservation, estimate, transaction, or other ongoing business matter.

Do Not Track Signals

Some web browsers offer “Do Not Track” settings. Because there is currently no universally accepted standard for responding to these signals, the website may not respond to all Do Not Track settings.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, website, technology, vendors, or legal obligations.

When we make changes, we will update the effective date at the top of this policy. We encourage you to review this page periodically.

Contact Us

Questions or requests regarding this Privacy Policy may be sent to:

North Amherst Motors, Inc.
North Amherst Auto Rental, Inc.

P.O. Box 9607
Amherst, MA 01059-9607

Phone: (413) 549-2880
Email: info@northamherstmotors.com